Established in 1977, LMG is Australia’s largest membership-owned retail liquor group, proudly representing more than 1,400 independent liquor stores. Our core focus is to support our members to achieve retailing success. We help our members enhance their retail stores, execute targeted and engaging marketing and promotional programs, and continually invest in technology, data and insights to help them uncover their retail growth opportunities.

LMG provides independent retailers with the negotiating power, consumer brand expertise, professionalism and support to compete successfully in the off-premise retail marketplace.